As Design Director at Calico Wallpaper, I've had the privilege of leading the development of our internal and guest designer collections, ensuring each piece resonates with our brand's vision of elegance and innovation. My role extends beyond conceptualization to hands-on art direction for process and installation photoshoots and renderings, crafting visuals that capture the essence of our designs. My responsibilities include the meticulous art direction and digitization of all artwork, the development and merchandising of unique colorways, and the creation of original artwork, ensuring each collection retains its integrity from conception to final product. This journey has not only enriched my understanding of design but also reaffirmed my commitment to pushing the boundaries of creativity in every project we undertake at Calico Wallpaper.